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About Us

Conexión de Negocios Latinos (CNL) is a non-profit entrepreneurship support organization that seeks to promote, educate, and support Latino entrepreneurs in Arkansas. CNL aims to help Latino businesses in Arkansas thrive by cultivating healthy relationships between businesses, connecting them to resources and referrals, and giving them information that they can use to grow. Through leadership development, networking opportunities, services, and promotion of Latino businesses, CNL empowers Latino entrepreneurs to be involved politically, socially, and within their communities. Ultimately, CNL hopes to see prosperity among Latino business owners in Arkansas, and in turn, prosperity for Arkansas as a whole. 

Our Mission

To provide leadership and networking opportunities while supporting businesses to be successful through resources, information and education while also promoting the Latino culture. 

Our Vision

We hope to help one another by creating strong relationships between businesses, access to resources and information for one another. 

We aim to build and strengthen businesses while promoting Latino Business and owners in the broader community. 

Our Values



We help support you and your business by developing a diverse and strong network of entrepreneurs and offer cross-promotion for your business within community.



We help educate entrepreneurs by providing workshops and one-on-one assistance tailored to the  needs of each business.



We help promote and feature Latino business on social media, networking events, livestream videos, monthly meetings, newsletter and magazines, and more.

Meet The Team

Meet our Board of Directors

CNL Ambassadors

Rosa Perez; Centennial Bank

Betsy Zavala; Arvest Bank 

Laura Martinez; D’Ivan Photo & Video 

Gloria Bastidas; Arkansas State Department of Health 

Autumn Aguirre; Dave Creek Media

Our Partners

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Join our Newsletter

Join our email list and get access to specials announcements and our eNewsletter.

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