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Board of Directors

Our Stories

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George Ramirez

Founder and Owner at HEXA Insurance Agency LLC

Patsy Vega


Patsy is a seasoned international marketing and branding professional with over 10 years of experience. She excels in various business aspects, including sales, leadership, project management, and planning. With a nimble mind, Patsy thrives in both corporate and entrepreneurial roles, leveraging her international experience to effectively collaborate with diverse cultures.


Patsy's key strengths lie in her excellent communication skills, inspiring leadership, and positive attitude. Her contagious energy and enthusiasm create a collaborative and productive work environment. A curious learner at heart, she constantly seeks knowledge and stays ahead of industry trends. Patsy's genuine passion for serving others shines through in her dedication to mentoring and supporting her team, as well as engaging in community initiatives. Overall, Patsy's expertise, adaptability, and commitment to making a positive impact continue to propel her success in the field of international marketing and branding.

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Janeth Montoya

FATHOM Realtor

"Janeth Montoya, is a talented and dedicated Hispanic woman originally from Mexico, who has been working as Realtor in Northwest Arkansas for the past 3 years. Janeth has quickly made a name for herself with her exceptional customer service, her attention to detail and her ability to connect with clients on a personal level. 

Janeth’s Hispanic heritage is an important part of her identity, and she is deeply committed to supporting the Hispanic community In the area. 
She now serves on the board of Conexcion  de Negocios and is actively involved  in initiatives that promote economic development and create opportunities for Hispanic entrepreneurs. 

In addition to her work as a realtor and her community involvement, Janeth is also a devoted mother and wife. She enjoys spending time with her family, cooking traditional Mexican meals and exploring the natural beauty of Northwest Arkansas. 

Janeth’s dedication to her work, her commitment to her community, and her passion for her heritage make her an exceptional realtor and valuable asset to the industry. She is sure to continue making a positive impact in the lives she serves. "

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Eddie Ramos

VP Relationship Banker | School Board Member Springdale PS

Eddie moved from Chihuahua, Mexico, to Arkansas with his family when he was only ten years old. Not knowing English, he entered the Springdale school district, where he currently serves as one of its principals.

His good school performance led him to study at the University of Arkansas, where he graduated in 2008 and earned a degree in Business Administration.

 Eddie lives in Springdale with his wife and children. He loves the community and looks forward to raising his children in the area.

His background in finance and business administration leads him to understand and help business owners with the challenges they face every day.

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Sandra Carrasco

Director of Latinx Business Development & Co-Founder of Bites & Bowls

Sandra is originally from Chihuahua, Mexico. Sandra has lived in the US for over 14 years. Through her experience as an immigrant, she is committed on helping others succeed.

She earned a bachelor’s degree in Industrial Engineering from the University of Arkansas and has spent years in cross-functional roles ranging from operations, engineering, finance, and analytics. She is the co-founder of Bites & Bowls a local’s favorite in Northwest Arkansas.


When Sandra is not working, she enjoys spending time with her husband, Sina, and their son, Jahangir.

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Celina Bustamante

Certified Public Accountant, CPA

Celina is an American of Mexican origin, born in Washington and raised in Guerrero, Mexico. She is the first generation in her family to go to college! She has lived in Springdale, AR, since 2005.

Her first job was at the age of 16 as a cashier at Lokomotion, and at age 22, she decided to start her own business, C-1 Tax Services LLC. Celina has the excellent opportunity to help the Hispanic community daily, where she is fortunate to help, explain, and provide information in the accounting area.

Celina tells us that she enjoys being part of Conexión de Negocios Latinos since they have the opportunity to meet enterprising and hard-working people.

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